Started from the bottom, and at this point - we're here.
At MoneyUp, we're building a path towards financial literacy that's fun and engaging, because it's time for Gen Z and college students to finally take control of their future.
In early 2022, an undergraduate student at Rutgers University woke up one day realizing that a lot of his friends, classmates, and peers were quite bad with their money. He knew that they weren’t the only ones, and went on notice that most students in school and Gen Z was the same way. What caused this he asked himself?
The student’s name was Alex Simeon, and he realized that schools, banks, and parents had really dropped the ball in terms of teaching youth about personal finance. So how would a college kid solve that? Build what a college kid would want as a college kid. Then the solution dawned upon him – fun education and simple financial tools on their phones.
We’re on a mission to create more financial literate and capable Gen Z and college students, by providing them with the most fun, engaging, and worthwhile platform. We know what they want, and we strive everyday to build that for them. We’re reimagining finance!
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