Hi, we're MoneyUp!

MoneyUp is a mobile banking app that combines a suite of simple and powerful financial tools with individualized financial educational content. We design our platform to appeal to our target customers- Gen Z and college students – by implementing a gamified approach to money that makes personal finance as easy as possible while also rewarding our users for practicing good habits.

Why is MoneyUp a thing?

Unfortunately, more than 60% of Gen Z is financially illiterate, meaning that they can’t save money properly, diversify their assets, or manage their wealth, among other things.

We believe that younger generations are being neglected when it comes to financing themselves through strong investments, smart spending, and solid saving habits. Financial literacy among Gen Z is the lowest among all five main generations. According to a study conducted by the TIAA Institute and the Global Financial Literacy Excellence Center (GFLEC) at the George Washington University (GW) School of Business, financial literacy is universally low ranging between 43% and 55%. Gen Z surprisingly sits at the bottom of this range with 43%. The data is evident, as it clearly represents the current lack of financial knowledge held by Gen Z.

Interestingly enough, although financial literacy is lacking among Gen Z, there is a growing desire to learn about the topic. 72% of Gen Zers say they’re stressed about finances and 51% of Gen Zers are afraid money will prevent them from doing what they want in life (AfterPay). Although, on a positive note, 89% of Gen Zers say that planning for their financial future makes them feel empowered (AfterPay).

Gen Z grew up watching the 2008 financial crisis, as well as more recently experiencing the economic collapse from COVID. We saw lots of bad things growing up. Gen Z wants to be able to develop their own financial resilience so as to stray away from cycles of bad spending, taking out loans, and being in debt. We aim to work towards solving this and give Gen Z an engaging and worthwhile solution.

So, how does it actually help?

We’re building a new and seamless all-in-one fun financial experience that simultaneously educates our users. MoneyUp will provide its users with the tools and information needed to grow, manage, and retain wealth in a truly enjoyable way.

By combining all aspects of personal finance into one cohesive platform, we plan on offering a worthwhile and engaging solution for our users.

We appreciate all the support for MoneyUp so far, and we’re excited to continue working for you!

We’re here to help our users bank more, learn more, and earn more.

Let’s get to work

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